Year-round outside of the Prime Day promotion, each time customers shop for eligible products using AmazonSmile at .uk or in the Amazon Shopping App, Amazon will donate 0.5% of the net purchase price to the customer’s chosen charity at no additional cost to customers or charities.Īctivating AmazonSmile in the Amazon Shopping App is a convenient way to generate donations at no extra cost and to ensure that a customer’s favourite charity won’t miss a penny in AmazonSmile contributions, even after Prime Day 2021. You Shop, We Donate: Understanding AmazonSmileĪmazonSmile is Amazon’s charity initiative that allows customers to support their favourite charity, be it local or national, big or small, at no extra cost to the customer or charity. Prime members newly activating AmazonSmile in their app: There’s even more to gain for UK charities this year: AmazonSmile will also donate 5% of the net purchase price – 10X the regular rate – on the first qualifying AmazonSmile purchase on Prime Day, for every Prime member who activates AmazonSmile in their Amazon App from 2nd June through the end of Prime Day 2021 on 22nd June.Prime members will generate a donation of 1% of the net purchase price to their chosen charity, each time they shop a deal with AmazonSmile. All Prime members shopping with AmazonSmile: AmazonSmile will double its donation rate throughout the entire 48 hour Prime Day event on all eligible purchases made by Prime Members shopping through AmazonSmile in their Amazon app on the web.Whether new to AmazonSmile, or an existing user, all Prime members can benefit from increased donations as they shop this Prime Day. THIS Prime Day (21st-22nd June), Amazon Prime Members will not only be able to shop epic deals from all categories, but they’ll also have the option to do some good as they spend, simply by shopping via AmazonSmile.
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